How This Publication Author Received Extra Than 300,000 Subscribers, and Now Makes “Considerably Extra” Than He Did At His Day Job


Picture Credit score: Courtesy of Lenny Rachitsky

Lenny Rachitsky has greater than 325,000 publication subscribers. He says he makes “considerably extra” cash from it than he as soon as did as a product lead at Airbnb.

“It is a wild quantity that I by no means imagined,” he says. “I extremely recommend exploring this path should you’re . There are downsides although: No PTO and no 401(okay) matching. No day off, no parental depart, none of that. But it surely’s fairly candy.”

So how’d he do it?

Rachitsky’s publication is named Lenny’s Publication, and it is the highest enterprise publication on Substack. It is primarily focused to individuals who work in product improvement. (He now additionally has a companion podcast.) He says he constructed the publication in distinct phases, beginning with these:

  1. He examined out concepts and mediums, and bought his first few hundred subscribers.
  2. He turned extra intentional about development, together with partnering with different publication writers to succeed in a broader viewers.
  3. He drilled deep into his viewers, served them spot-on content material, and drove natural development.
  4. He put up a paywall, and experimented with improve worth.

On this episode of the Entrepreneur podcast Downside Solvers, Rachitsky walks by these phases intimately, and explains what he is discovered about constructing a chart-topping publication.

Pay attention right here, or learn the unedited transcript beneath.

On a private observe: In our dialog, Rachitsky discusses the significance of hyper-focusing in your viewers — and that impressed me to make an enormous change in my very own publication. I am already seeing the advantages.

Right here is the transcript:

Jason Feifer:

Lenny, what’s your background? So individuals perceive the place you are coming from.

Lenny Rachitsky:

I used to be initially a software program engineer, went to high school for laptop science, ended up beginning an organization, so I used to be a founder for a bit, then changed into a product supervisor, turned product supervisor at Airbnb, and we offered our firm to Airbnb after which left that about three years in the past and unexpectedly went down this path of being a publication particular person, which now turned a podcast particular person and I’ve type of realized that is my fourth profession, which I didn’t anticipate.

Jason Feifer:

Properly, that is superior. And you’ve got… 300,000 publication subscribers?

Lenny Rachitsky:

325,000 as of right this moment, roughly. I do not examine daily. No, I do not.

Jason Feifer:

I do not consider that as a result of I take a look at my numbers daily.

Lenny Rachitsky:

No, I used to be… My sarcasm could haven’t have come by. I examine it usually.

Jason Feifer:

All proper, Lenny, you could have the type of scale in your publication that individuals dream of as a result of many individuals begin newsletters. Many entrepreneurs begin newsletters they usually simply do not know get anyone to subscribe to this and as I take a look at your publication, I believe a few of the issues that I am seeing right here fly within the face of expectations. For one, it is simply known as Lenny’s Publication, which is not descriptive of what you are going to get except for a promise that there is a man named Lenny behind it and in addition that a lot of it’s behind a paywall, which I believe additionally feels counter to what individuals suppose they should do as a way to drive new subscribers and viewers. So let’s begin originally and I am actually curious to grasp how it’s that you’ve got constructed this up. You began the publication when?

Lenny Rachitsky:

Began writing… I began writing on Medium, truly, and that is type of the trail I adopted as a result of issues simply began working however I began round 2019, early 2019, round June I believe.

Jason Feifer:

And at that time you had some quantity of following that you simply have been in a position to convert over, I assume since you had an viewers from Medium.

Lenny Rachitsky:

Truly, probably not. Medium does not actually carry you, offer you an viewers. I believe that is why Medium’s not doing nice. You simply construct this following there you could’t do something with. You’ll be able to’t e mail them, you’ll be able to’t inform them simply, like, Hey, I am over right here now. What began working is I used to be tweeting a bit bit, summaries of issues I used to be writing on Medium. So the Twitter viewers began to develop and that really helped a bit initially.

Jason Feifer:

Huh, so was that your seed? What was the primary approach wherein you introduced individuals into the publication?

Lenny Rachitsky:

So there’s type of these phases. Section one was simply writing a number of issues that individuals appear to love, however actually perhaps my first thousand subscribers, they got here from two visitor posts. I wrote a visitor submit on the primary spherical assessment, which occurred to be an identical viewers to my publication. And I wrote a visitor submit on Andrew Chen’s weblog who’s now a accomplice at Andreessen Horowitz. He is a longtime type of development thoughts and so I used to be engaged on some, I confirmed it to him and he is like, “Hey, I wish to write… I wish to have this in my publication.” And people two introduced me to round a thousand plus a little bit of tweeting that like, hey, I am beginning a publication, it’s best to examine this out. And I solely had perhaps 5,000 followers. It wasn’t something loopy, however that was the primary section.

Jason Feifer:

In order that’s attention-grabbing as a result of there may be a lot discuss of swaps of some type of worth within the podcast ecosystem and the publication ecosystem. And a factor that individuals grapple with quite a bit is, properly, okay, how do I get on the radar of or do any type of work with somebody who’s working at scale and I am not? If I’ve a tiny publication, I can not actually provide them something. If I might plug their publication in my publication, however who’s, they don’t seem to be going to care about that as a result of I am not reaching that many individuals. The answer that I am listening to to that’s that you simply have been simply offering worth to them within the type of content material, which saves them the time of getting to put in writing their very own posts sometime and in the event that they prefer it, they’ve distributed it and a few variety of their viewers subsequently is prepared to comply with you over. Is {that a} technique you discover scales?

Lenny Rachitsky:

Not solely scales, actually, I believe that is the basis of all profitable newsletters. Podcast content material is simply the worth. You simply should ship worth to individuals. The best way I give it some thought is you develop should you’re constantly delivering worth, consistency plus high quality. And so on this case, these of us simply needed nice content material that will be helpful to their viewers they usually needn’t swap with you. They’re similar to, “Oh, that is nice. You are doing all of the work for me, I am going to have the ability to share with my viewers and they will subscribe to my publication. That is superior.” So 100%, it is all about simply delivering worth to individuals. All of us discuss this, however I’ve tried a variety of development methods to develop the publication and the podcast, nothing works actually besides simply constantly delivering worth again and again and again and again and over. The whole lot else simply pales compared to simply doing that.

Jason Feifer:

What else does that appear to be, delivering worth? And I might ask that flatly, however as a substitute I’ll throw in a type of perhaps thought starter, which is within the podcast world, so many podcasts are interview exhibits, which implies that there needs to be a visitor and in a approach being an ideal visitor is bringing worth to somebody, but it surely usually does not really feel like that is truly the path of the change as a result of the particular person is all the time interviewing any individual on the present in order that they chose you in some methods is mostly a present to the one that is the visitor. It is onerous to border your self as I’m going to carry worth by being an ideal visitor in your podcast even when that is true. It feels completely different in newsletters as a result of it’s actually the manufacturing of an editorial that both the publication author would’ve needed to write themselves or it is it not like simply the mode of manufacturing is completely different there so I am curious what, within the publication house, it appears to be like like to offer worth to others outdoors of writing a visitor submit for them? Or is it simply that?

Lenny Rachitsky:

Yeah.

Jason Feifer:

And also you simply did a variety of writing inside different individuals’s newsletters.

Lenny Rachitsky:

I believe it is actually easy. If you concentrate on what is the jobs to be accomplished in your content material, for no matter you are producing, I believe there’s, I give it some thought from newsletters, what are the roles that individuals need their publication to do for them? And I do not know the way a lot of us find out about these jobs to be accomplished framework, however principally I believe, roughly, individuals need both simply to be entertained, simply wish to have some enjoyable to learn, they wish to, recommendation on earning profits I believe is an enormous bucket. I believe individuals need recommendation simply to do, dwell higher or work higher extra successfully. And that is the bucket I am in. I believe that is the bucket you are in. After which perhaps there’s simply staying for like information, newsletters and podcasts and issues like that. These are actually, I believe, the 4 largest buckets.

So you might want to work out which of those 4 jobs are you going to do in your viewers, and there is others I believe. After which simply do it tremendous properly. So for me, simply I would like individuals to construct. I wish to assist them construct higher merchandise and develop their merchandise and work out how to do that. And so I spent all my time simply answering actually concrete questions individuals have. What is nice retention for a SaaS product? How do you get your first thousand customers? How do you rent your first product supervisor? What is an efficient activation milestone to trace? I simply reply these questions very concretely and in order that’s simply clearly worth to individuals. I am simply doing all this work for them and simply giving them the solutions. And I cost the newsletters 150 bucks a 12 months.

When you’ve got one in all these questions answered a 12 months, that is, you get like a thousand x return on that and the podcast is analogous. I assist, I concentrate on simply concrete tech just like this podcast. I wish to assist however develop my product, let’s interview the chief product officer at Figma. What did they do and be taught to assist construct Figma into the enterprise it’s right this moment. And I keep tremendous targeted on what do you truly do? How do you truly write out your specs? How do you prioritize? How do you rent, what do you search for in product managers and issues like that.

Jason Feifer:

You described the expansion of the publication as taking place in a pair phases, and then you definately talked about section one although, simply to be clear, I believe a few the stuff you simply stated there most likely occurred in later phases like that you simply have been charging $150 a 12 months for it. That most likely did not occur proper out of the gate, proper?

Lenny Rachitsky:

No.

Jason Feifer:

And so let me simply rewind backwards a bit bit and discuss concerning the hyper-specific focus of the publication. It’s extremely tactical.

Lenny Rachitsky:

Yeah.

Jason Feifer:

And it’s for a really particular viewers. How a lot do you suppose that that drove that type of development? As a result of lots of people’s newsletters are perhaps a bit squishier, I am going to admit mine is a bit squishier in that I am making an attempt to talk to a broader viewers set of people that establish as entrepreneurs, a few of whom truly are enterprise homeowners, a few of whom will not be. After which I am chatting with the emotional parts of them navigating change. I’ve discovered that to be a tough factor to outline. It is a bit more durable to clarify who the viewers is and subsequently the content material goes broader. And I’ve all the time questioned if that could be a mark in opposition to me as a result of it is more durable to clarify precisely how this text matches right into a hyper-specific viewers’s world. Did you concentrate on that if you have been launching this and the way hyper focus and a slender lens truly might result in a better development?

Lenny Rachitsky:

Yeah, completely. I believe it is actually essential and actually highly effective to be targeted. I believe… I do not know if that is true, however I believe it is true, the broader you’re, the extra unbelievable you need to be for anybody to care. In case you’re simply writing attention-grabbing pontifications on the world, I believe you need to be actually, actually extremely insightful as a result of there’s so many individuals doing that. To not say if you’re tremendous slender, you will be not nice, however I believe the barbell is a bit decrease as a result of that group is like, oh wow, take a look at this contents for me and that is helpful and attention-grabbing. Ideally it is each. Ideally it is extremely insightful and attention-grabbing and a reasonably area of interest focus. One thing I… So I positively realized I wanted to be targeted, and I believe that is been actually essential however you need to not slender an excessive amount of as a result of for me, I focus totally on product administration and product constructing.

But when that is all I wrote about, I might similar to, it might be so boring and I discovered that I had, I needed to focus, principally, I targeted on issues that I am enthusiastic about, product and development, after which simply profession and startup stuff but it surely’s type of this anchor tenant of product constructing product after which what’s adjoining to that development? Rising the product after which having a profession in product and beginning firms. So I type of discovered this Venn diagram of pursuits, and I discover that it is essential to have a barely broader than simply tremendous targeted since you simply get so bored simply writing about the identical factor repeatedly. However yeah, to your level, individuals must know what downside you are fixing. We talked about jobs to be accomplished. Individuals want to consider, okay, I’ve this downside in constructing product. Who am I going to go? What am I going to search for? And the extra you’ll be able to simply wedge in individuals’s mind, “Oh, Lenny’s publication is admittedly good for serving to me with product issues, I’ll go examine that out.” That helps quite a bit.

Jason Feifer:

What was section two?

Lenny Rachitsky:

So section one was the primary hundred customers, and that was simply me. I talked about simply writing a pair issues on Medium, getting Twitter, tweeting about it. Section two was this primary thousand customers, which is the visitor posts, I would say. That is how I give it some thought.

Jason Feifer:

Received it. So what was section three?

Lenny Rachitsky:

In order that was a few thousand subscribers. Attending to 10,000 actually was simply each week for 9 months, simply writing one thing helpful that individuals discovered helpful. And in order that was simply it. I bought from a thousand to 10,000 simply writing each week for 9 months, and it grew largely by.

Jason Feifer:

Simply all by itself? It grew organically?

Lenny Rachitsky:

It was phrase of mouth, and that is what I discover this grows these items. If it is good, individuals simply share it. I discover in case your stuff’s not rising, it is simply not helpful sufficient to individuals and other people aren’t excited to share with their pals and colleagues. So it is all phrase of mouth after which me tweeting. Each time I publish one thing, I tweeted about it and tweet a bit abstract of the submit. One thing I’ve discovered about Twitter is you do not wish to tweet a tease of your submit. You do not wish to simply give away every little thing within the tweet, in a tweet thread, simply summarize the entire submit on Twitter after which hyperlink to the submit on the finish of the thread or in the direction of the highest. So I did that, simply tweeting the submit.

Jason Feifer:

In order that sounds counterintuitive since you would suppose should you’ve given every little thing away on the platform, what’s somebody’s incentive to click on?

Lenny Rachitsky:

Proper, so what I believe occurs, they comply with you they usually’re like, “Oh, this man’s going to have attention-grabbing issues.” And then you definately share your submit repeatedly. They’re like, “Okay, let’s go subscribe to this factor.” So I believe you consider it, it’s best to consider as a long run funding, simply individuals will discover. Lenny has attention-grabbing issues. I’ll comply with all his issues finally versus like, oh, I want them to tease them to go click on into this factor as a result of individuals are, they don’t seem to be going to click on something. They’re similar to, all proper, no matter, this freaking tweet, I do not care. Going to maneuver on to the subsequent tweet.

Jason Feifer:

All proper. So section three then is outlined by actually the market talking. You might be placing out constantly good, related content material, and you’re seeing that individuals are sharing it organically. That tells you that you simply’re on the suitable path and also you get to 10,000 subscribers, which is nice. So what’s section 4?

Lenny Rachitsky:

So spherical then is once I began charging, I added a paid plan, and this was truly an attention-grabbing level the place, so I left Airbnb, I had no job for a few 12 months. Then additionally COVID hit and Airbnb was in large bother. I type of assumed that I might have some worth out of my shares after I left Airbnb being there seven years and so I took all this day off assuming there’d be a payoff sometime, however COVID… There was an enormous scare. Airbnb was on the brink of-

Jason Feifer:

I keep in mind it.

Lenny Rachitsky:

… issues. Yeah, they needed to take this billion greenback mortgage and every kind of stuff. So I used to be similar to shit, I have never had a job in a 12 months. I do not actually… I wish to attempt to keep away from getting a job at a startup once more. I wish to see if I can do that publication factor. I known as in my venture, keep away from getting an actual job, the publication path, and a few “Hey, let me simply see if I can cost for this factor and make a residing doing this and perhaps make 100 thousand a 12 months, perhaps sometime a bit bit extra.” So I began charging round that point, round 10,000 subscribers, and it simply saved rising. I discovered truly, as soon as I began charging, development accelerated as a result of I believe individuals assume there’s extra worth there that I am like, “Oh wow, this man’s charging for this? It should be good even when it is free.” So individuals subscribe to the free publication at the next charge as quickly as I began charging, which shocked me.

Jason Feifer:

That’s so attention-grabbing. Wait a second, let’s break that down. So you set a paywall, and the way a lot of the content material have been you placing behind the paywall?

Lenny Rachitsky:

So I write a submit each week. In case you pay, you get it each week. In case you do not pay, you get it as soon as a month. So as soon as each 4 points is free. It goes to everybody.

Jason Feifer:

In order that’s… Proper, in order that’s a… I imply, that is fairly vital. In case you’re simply getting the free model, you are solely getting one thing from you…

Lenny Rachitsky:

As soon as a month.

Jason Feifer:

As soon as a month, that is not quite a bit and also you’re discovering that individuals, as soon as it is behind the paywall, see it, understand it as being of extra worth and begin subscribing to the paid model at the next charge or the free model at the next charge. After which they convert from the free model.

Lenny Rachitsky:

The latter. The free model after which what I do is once I publish a paid submit, I ship a peek to the free record to proceed reminding them of how a lot stuff there may be that they are lacking. And there is positively downsides to including paid wall, as a result of 75% of my stuff is hidden, or most of it’s hidden and so you could have much less probability to develop the factor however I believe these peeks, the place you peek at “Hey, this is a factor you are lacking” actually helps. After which simply over time, there’s this analogy somebody shared of similar to you could have these lakes and you’ve got these rivers, and the lake is the free customers and the rivers, you are getting them to be paid.

And so you could have this lake that you simply’re increase, and there is a variety of worth in increase this lake the place you could have all these individuals you would pitch over time, and it is okay should you pitch them later, they’re there. They hold subscribing and you would all the time upsell them and like, “Hey, it’s best to actually subscribe. You are lacking out a variety of good things.” So basically each month I write some, I concentrate on writing one thing {that a} majority of individuals would discover helpful, and that usually drives a variety of paid subscribers each time I publish a kind of.

Jason Feifer:

Had been you ever nervous about both being so aggressive with the paywall or feeling such as you needed to improve the quantity that you simply have been producing since you have been charging? I imply, $150 a 12 months ain’t nothing. You realize, you would subscribe to Entrepreneur journal for significantly much less. So that you’re, and also you’re producing solely as soon as per week. How did you determine what the suitable value and worth prop was?

Lenny Rachitsky:

Yeah, it was onerous. I did really feel like I used to be loopy to cost greater than Netflix for 4 emails a month. And so what I did is I regarded on the pricing on Substack, checked out what everybody else was charging. The recommendation I all the time bought is cost greater than you suppose it’s best to cost. Everybody was like, “Oh, 5 bucks a month, that sounds actually affordable.” And I am going to simply begin, which is the minimal I believe Substack even permits. So I used to be pushing myself to cost greater than I assumed I ought to cost. After which simply roughly I eyeballed what are comparable newsletters charging? Nonetheless I used to be like, that is loopy. Who’s going to pay $15 a month for writing… For 4 emails? So what I did is once I launched, I pitched, should you subscribe, you may get an invitation to a unique neighborhood of publication subscribers the place you’ll be able to all chat and be taught from one another.

So I introduced that and I did not even have something at that time, however about three months in, I launched it as a result of I promised I might and that really ended up being extremely profitable, perhaps the factor I am most pleased with, as a result of it is this thriving neighborhood of actually attention-grabbing good those who wish to be taught and get higher they usually’re simply serving to one another, and I am not in the course of that. I simply get out of the way in which and allow them to assist one another. And in order that got here out of simply precisely what you stated or simply felt like that is some huge cash to cost for a pair emails or for 4 emails. And it ended up being a extremely good push for me to suppose a bit bit larger.

Jason Feifer:

In order that additionally feels counterintuitive, I’ve to say, as a result of I might suppose and communicate nearly actually how I thought of it. I’ve thought if individuals subscribe to my publication they usually comply with me on social and hearken to a podcast or no matter, then the connection is with me. And to the diploma that I can create one thing particular past the content material that I produce, it is some type of connection or entry to me. The issue with that, after all, is that is not scalable in any approach. And so the factor that I’ve all the time grappled with is how can I presumably make some scalable model of entry to me? I haven’t got the reply, which is why I have never launched something. However what I am actually all in favour of what you have accomplished is that you simply truly did the other. You took your self out of it in a approach. I imply, I am certain that you simply interact in there ultimately, however that is not the primary promoting level. It is not entry to Lenny and all of the extra superb that you’ve got accomplished this as a result of your whole ecosystem is your title.

Lenny Rachitsky:

Yeah.

Jason Feifer:

Once more, this isn’t, that is Lenny’s publication, so inform me about that.

Lenny Rachitsky:

Yeah, I believe that comes from some imposter syndrome and only a modesty the place I simply know I haven’t got all of the solutions. There are lots of smarter individuals than I. The very last thing I would like is for individuals to really feel like I’ll have all of the solutions for them and so it was simply precisely like I stated with the neighborhood, I am similar to, there are such good individuals studying this factor. I really feel like if I might simply join them, they’re going to discover one another and assist one another. And I hate the concept it is known as Lenny’s Publication as a result of I do not wish to come throughout as I am this beacon of solutions. I truly tried to rename it for some time. The one cause I known as it that is I used to be simply signing up for Substack with no plan of the place it was going, and that was their default suggestion of what to name your publication, simply your first title and your publication.

Jason Feifer:

That is superb.

Lenny Rachitsky:

And I could not consider something higher, and I am similar to, God rattling, I want an actual title for this factor and now it is too late, and now I am simply leaning into it. However I am similar to, I am tremendous caught with it. Like every little thing’s now Lenny’s clean.

Jason Feifer:

Proper. I imply, you’re gifted with a reputation that’s acquainted however feels a bit quirky and pleasant. So I really feel like Jason’s Publication does not have the identical ring to it. There’s one thing concerning the title Lenny that I believe helps.

Lenny Rachitsky:

That is cool. By no means thought of that. Thanks.

Jason Feifer:

Yeah. Oh, or due to presumably your dad and mom, whoever chosen Lenny, until it was you.

Lenny Rachitsky:

Yeah, I moved from Russia. They gave me this title, but it surely, there is a variation and I simplified it.

Jason Feifer:

So okay. Now we’re describing, if I am eager about the phases, we’re describing one thing that sounds fairly acquainted to the publication that I see proper now. What else? And I do know we’re developing on time right here, so simply what else are you doing at this level to drive development except for simply produce nice content material and have created a neighborhood?

Lenny Rachitsky:

So I’ll say this, I believe it is truly one of the best time in historical past to launch a publication as a result of… And to develop a publication and it is the simplest time to develop a publication due to this one function that Substack launched lately that has been an enormous recreation changer for me, and I believe individuals are approach below appreciating this and it is this function the place you’ll be able to suggest different newsletters inside Substack. So when somebody indicators up for me, I like to recommend 10 different newsletters that I like you could rapidly subscribe to. You simply examine examine packing containers and also you’re subscribed.

So with that, different newsletters suggest my publication. There’s a few thousand different newsletters now which can be recommending my publication if you join their publication, which now results in, and that is truly the subsequent section of my development, is now about 80% of my subscribers come from this one function as a result of I am being beneficial by their newsletters and so should you write superior issues that individuals discover priceless, newsletters will suggest you and it will result in this sort of trajectory. I’ve this chart that I shared on Twitter, similar to this rock hockey stick that simply began as quickly as they launched this function. So I believe that is a extremely, actually essential function within the trajectory of newsletters, and I believe individuals must be extra enthusiastic about it.

Jason Feifer:

Holy cow. That is actually attention-grabbing and in addition, we had emailed about this earlier than recording this. I am not on Substack and subsequently cannot entry that and annoyed listening to the success of it however I’m wondering if, and I simply surprise if in case you have any perception right here, whether or not or not you have accomplished this your self about reaching individuals throughout ecosystems? As a result of the factor that the success of the Substack suggestion system tells me is that there’s not a over saturation of publication issues for individuals, however moderately there is a discovery of publication issues for individuals. Persons are prepared to subscribe to one thing new, the issue is that they did not know what to subscribe to, and they also wanted one thing from a trusted supply to be put in entrance of them. Have you ever experimented with the rest with working with publication writers to commerce promotions inside their newsletters or some other option to make the most of the world of newsletters to attempt to attain audiences outdoors of your personal?

Lenny Rachitsky:

Yeah, I’ve accomplished all of it. I’ve tried every little thing. Nothing does something besides consistency, high quality, fixing issues for individuals being, creating worth for regardless of the downside they’ve. After which there’s one function that Substack has, nothing else has made a dent. In case you simply take a look at the expansion trajectory of my publication, and should you search for, I do not know, should you Google Lenny San Twitter publication milestone, you may most likely discover the chart and there is just like the straight line and the blips inside the line, similar to they’ve come from these random experiments, however they do not matter within the scheme of issues. It simply all grows from offering worth to individuals or they’re similar to, you are fixing an issue for them, there’s jobs to be accomplished I talked about and doing it repeatedly and once more for years. After which there is a one function from Substack that simply adjustments the sport.

Jason Feifer:

Hmm. All proper, Lenny, lastly, I guess lots of people who’re listening are questioning, and you do not have to offer me an actual reply, however how a lot of cash is he making off of this factor? So I imply, should you can share no less than roughly, what proportion of your 325,000 and counting followers are literally paying you?

Lenny Rachitsky:

I make considerably greater than I made at Airbnb as a senior product supervisor, inventory included, considerably extra. I am not going to share the proportion, as a result of then individuals can work backwards and work out the quantity.

Jason Feifer:

Proper, precisely.

Lenny Rachitsky:

And I really feel like when…. Yeah, I really feel like when-

Jason Feifer:

I used to be inviting a ballpark, but-

Lenny Rachitsky:

Yeah, yeah. It is a wild quantity that I by no means imagined I might make from simply writing a publication after which the podcast constructed on high of that. So it is fairly bonkers. Extremely recommend exploring this path should you’re . There are downsides although. No BTO and no 401(okay) matching, no day off, no parental depart, none of that but it surely’s fairly candy.

Jason Feifer:

Lenny, that is superior. Congratulations and thanks for strolling us by.

Lenny Rachitsky:

Thanks man. Thanks for having me on.

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